We have now received confirmation from Directtrack that the network is live and that we can commence work on setting up the administrator functions and options.

Once this is done, we can commence with the first stage of negotiating with partner networks regarding promoting any campaigns they have that are direct with the merchant (and preferably exclusive). This will give us a good starting point whilst the networks profile grows and advertisers come directly on board.

So, the journey has commenced!

The general concept of RBA has now been finalised and work on both the community and network websites are being finalised.

It’s been a long journey to get things going and so let’s hope it’s all worth it.

If you are reading this for the first time… welcome!